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1

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim and Alokparna Basu Monga

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 2.28 MB

english, 2006

2

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Barbara Loken and Deborah Roedder John

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 521 KB

english, 1993

3

The Negative Impact of Extensions: Can Flagship Products Be Diluted?

John, Deborah Roedder, Loken, Barbara, Joiner, Christopher

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 2.16 MB

english, 1998

4

The effects of scarcity on consumer decision journeys

Hamilton, Rebecca, Thompson, Debora, Bone, Sterling, Chaplin, Lan Nguyen, Griskevicius, Vladas, Goldsmith, Kelly, Hill, Ronald, John, Deborah Roedder, Mittal, Chiraag, O’Guinn, Thomas, Piff, Paul, Rou

Journal:

Journal of the Academy of Marketing Science

Year:

2018

Language:

english

File:

PDF, 657 KB

english, 2018

5

Consumer Socialization of Children: A Retrospective Look at Twenty‐Five Years of Research

John, Deborah Roedder

Journal:

Journal of Consumer Research

Year:

1999

Language:

english

File:

PDF, 259 KB

english, 1999

6

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

John, Deborah Roedder, Loken, Barbara, Kim, Kyeongheui, Monga, Alokparna Basu

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 743 KB

english, 2006

7

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Monga, Alokparna Basu, John, Deborah Roedder

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 222 KB

english, 2010

8

I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance

Park, Ji Kyung, John, Deborah Roedder

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 485 KB

english, 2014

9

Attitude-Behavior Consistency in Children's Responses to Television Advertising

Deborah L. Roedder, Brian Sternthal and Bobby J. Calder

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 2.53 MB

english, 1983

10

Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

Hakkyun Kim, Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2008

Language:

english

File:

PDF, 349 KB

english, 2008

11

Age Differences in Children's Choice Behavior: The Impact of Available Alternatives

Deborah Roedder John and Ramnath Lakshmi-Ratan

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.13 MB

english, 1992

12

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Monga, Alokparna Basu, John, Deborah Roedder

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 212 KB

english, 2010

13

The Negative Impact of Extensions: Can Flagship Products be Diluted?

John, Deborah Roedder, Loken, Barbara, Joiner, Christopher

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 1.89 MB

english, 1998

14

When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

Alokparna Basu Monga, Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2008

Language:

english

File:

PDF, 263 KB

english, 2008

15

More than meets the eye: The influence of implicit and explicit self-esteem on materialism

Ji Kyung Park, Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 854 KB

english, 2011

16

Continuous and Discrete Variables

Ulf Böckenholt, Eric Bradlow, Wes Hutchinson, Ramya Neelamegham, Prashant Malaviya, Deborah Roedder John, Kent Grayson, Jan-Benedict Steenkamp, Greg Allenby, Sachin Gupta, Joseph Verducci, Laura Koehl

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 2.75 MB

english, 2001

17

The Meaning of Brand Names to Children: A Developmental Investigation

Gwen Bachmann Achenreiner, Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 3.48 MB

english, 2003

18

Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness

Park, Ji Kyung, John, Deborah Roedder

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 271 KB

english, 2012

19

Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis

Siew Meng Leong, Paul S. Busch and Deborah Roedder John

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 2.72 MB

english, 1989

20

Developing Brand Relationships after a Brand Transgression: The Role of Implicit Theories of Relationships

Park, Ji Kyung, John, Deborah Roedder

Journal:

Journal of the Association for Consumer Research

Year:

2018

Language:

english

File:

PDF, 741 KB

english, 2018

21

Counterfeit Luxury Consumption in a Social Context:The Effects on Females’ Moral Disengagement and Behavior

Wang, Yajin, Stoner, Jennifer L., John, Deborah Roedder

Journal:

Journal of Consumer Psychology

Year:

2018

Language:

english

File:

PDF, 801 KB

english, 2018

22

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Loken, Barbara, John, Deborah Roedder

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 1.71 MB

english, 1993

23

Interpersonal influences on adolescent materialism: A new look at the role of parents and peers

Lan Nguyen Chaplin, Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 345 KB

english, 2010

24

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Should I Analyze Frequencies or Proportions?

Prashant Malaviya, Deborah Roedder John and Kent Grayson

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 226 KB

english, 2001

25

Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach

Deborah L. Roedder

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 369 KB

english, 1981

26

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Recruiting Experimental Participants

Prashant Malaviya and Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 259 KB

english, 2001

27

What Children Can Tell Usby James Garbarino; Frances M. Stott; Erikson Institute

Review by: Deborah Roedder John

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 537 KB

english, 1991

28

Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

Wang, Yajin, John, Deborah Roedder

Journal:

Journal of Marketing Research

Year:

2018

Language:

english

File:

PDF, 403 KB

english, 2018

29

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Monga, Alokparna Basu, John, Deborah Roedder

Journal:

Journal of Marketing

Year:

2010

File:

PDF, 212 KB

2010

30

Does the devil wear Prada? Luxury product experiences can affect prosocial behavior

Wang, Yajin, John, Deborah Roedder, Griskevicious, Vladas

Journal:

International Journal of Research in Marketing

Year:

2020

File:

PDF, 814 KB

2020

31

Book Review: What Children Can Tell US

John, Deborah Roedder

Journal:

Journal of Marketing Research

Year:

1991

File:

PDF, 416 KB

1991

32

Human Participants—Respondents and Researchers

Prashant Malaviya, Deborah Roedder John, Brian Stemthal, James Barnes

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 1017 KB

english, 2001

33

Children's use of perceptual cues in product categorization

Deborah Roedder John, Mita Sujan

Journal:

Psychology and Marketing

Year:

1990

Language:

english

File:

PDF, 1.10 MB

english, 1990

34

25 ans de recherche sur la socialisation de l'enfant-consommateur

Deborah Roedder John

Journal:

Recherche et Applications en Marketing

Year:

2001

File:

PDF, 5.23 MB

2001

35

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Ethics of Deleting Controversial Findings

Deborah Roedder John and James Barnes

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 192 KB

english, 2001

36

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Obtaining Informed Consent

Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 224 KB

english, 2001

37

The Meaning of Brand Names to Children: A Developmental Investigation

Gwen Bachmann Achenreiner and Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 602 KB

english, 2003

38

Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach

Roedder, Deborah L.

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 848 KB

english, 1981

39

Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior

Gregan-Paxton, Jennifer, John, Deborah Roedder

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.03 MB

english, 1995

40

Handbook of Consumer Psychology || Stages of Consumer Socialization

John, Deborah Roedder

Year:

2014

Language:

english

File:

PDF, 1.23 MB

english, 2014

41

Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers

John, Deborah Roedder, Cole, Catherine A.

Journal:

Journal of Consumer Research

Year:

1986

Language:

english

File:

PDF, 1.51 MB

english, 1986

42

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Loken, Barbara, John, Deborah Roedder

Journal:

Journal of Marketing

Year:

1993

File:

PDF, 1.71 MB

1993

43

Age Differences in Children's Choice Behavior: The Impact of Available Alternatives

John, Deborah Roedder, Lakshmi-Ratan, Ramnath

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 1.42 MB

english, 1992

44

Age Differences in Children's Choice Behavior: The Impact of Available Alternatives

John, Deborah Roedder, Lakshmi-Ratan, Ramnath

Journal:

Journal of Marketing Research

Year:

1992

File:

PDF, 1.42 MB

1992

45

Attitude-Behavior Consistency in Children's Responses to Television Advertising

Roedder, Deborah L., Sternthal, Brian, Calder, Bobby J.

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 1.61 MB

english, 1983

46

Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis

Leong, Siew Meng, Busch, Paul S., John, Deborah Roedder

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 1.83 MB

english, 1989

47

Attitude-Behavior Consistency in Children's Responses to Television Advertising

Roedder, Deborah L., Sternthal, Brian, Calder, Bobby J.

Journal:

Journal of Marketing Research

Year:

1983

File:

PDF, 1.61 MB

1983

48

Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis

Leong, Siew Meng, Busch, Paul S., John, Deborah Roedder

Journal:

Journal of Marketing Research

Year:

1989

File:

PDF, 1.83 MB

1989

49

The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice

Rodas, Maria A, John, Deborah Roedder, Morales, Andrea C, Morwitz, Vicki G, Inman, J Jeffrey

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 616 KB

english, 2019

50

Covariation assessment in rank order data

James R. Bettman, Elizabeth H. Creyer, Deborah Roedder John, Carol A. Scott

Journal:

Journal of Behavioral Decision Making

Year:

1988

Language:

english

File:

PDF, 1.11 MB

english, 1988

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